Breaking into social media with Kannada content are these creators, who are producing relatable material.
There is no way one hasn’t stumbled upon Raghu Vine Store, Anu Karagada, MacMacha, MetroSaga, and Vadiraj Babaladi on their Instagram feed. These creators have garnered thousands of followers just by making digital content on platforms like Instagram, Facebook and YouTube in their mother tongue, Kannada, while making it sound relatable to the younger generation.
We already know many of them by their aliases, but here we meet the real people who are rocking it on social media.
Raghu Gowda, popularly known as Raghu Vine Store, is a former Bigg Boss contestant and has over 4,58,000 followers on Instagram. “No one had an idea that content could be made in Kannada on Instagram,” says Gowda, who is one of the pioneers of content in Kannada.
I have my own multiverse of madness on the internet,” he adds. Macwin Ian D’Souza aka ‘Mac Macha’ is another household name in Karnataka. His far-reaching and diversified content on Bengaluru’s culture has more followers than ever before.
“It’s not a conscious decision to create regional content,” he says, adding, “But it naturally flows out of me.” Vadiraj Babaladi, another digital creator from Belgaum, hails from a family of theatre artistes.
The slang may sound rude but it is fun and nice to hear,” says Babaladi. Anu Karagada, a model and content creator, is the prodigy of turning daily life scenarios into minute-long videos.
And I’m pretty sure soon we’ll do that.” Metrosaga is not a single person, but a team of both inhouse and freelance creators who create Kannada content. “We founded it with an intent to create good-quality content in Kannada which was missing,” says Shri Nag, founder and content head.
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