PM Modi mentions Karnataka palm leather startup in ‘Mann Ki Baat’

The PM said the couple is sending many unique products made from betelnut fiber to the international market.

A Shivamogga-based couple’s out-of-the-box idea on the use of betelnut fibre has earned the praise of Prime Minister Narendra Modi. Suresh and his wife Maithili, who are residents of Vinoba Nagar, are exporting their palm leather products internationally.

Modi praised the couple in his Mann Ki Baat episode on Sunday and said the countrymen should use such indigenous products and gift them to others as well. Suresh and Maithili, through their startup Bhoomi Agri Ventures, are making and exporting areca palm products. Their palm leather project was instigated as a cheap plant-based replacement for animal leather, plastic and rubber.

The PM said the couple is sending many unique products made from betelnut fibre to the international market. “These people are making decorative things ranging from trays, plates and handbags from betelnut fibre. Chappals made of this fibre are also being liked a lot today. Today, their products are being sold in London and other markets in Europe.

This is the very quality of our natural resources and traditional skills, which is being liked by everyone. With the traditional knowledge of India, the world is looking at ways of a sustainable future. We ourselves also need to be more and more aware of this. We should use such indigenous and local products and gift them to others as well. This will also strengthen our identity, the local economy, and, in large numbers, brighten the future of the people,” he said.

Expressing happiness over Modi mentioning them in this radio programme, Suresh told TNIE that their project was possible thanks to the Rashtriya Krishi Vikas Yojana- Remunerative Approaches for Agriculture and Allied sector Rejuvenation (RKVY-RAFTAAR).

newindianexpress.com

Kannada Rajyotsava Award 2022 Winners List

The Karnataka government has announced the Kannada Rajyotsava Award winners for the year 2022 to coincide with the celebrations of the Karnataka formation day. Here’s a look at achievers from all walks of life who have won the award for the year 2022

Kannada Rajyotsava Awards 2022 winners

Complex Constituency -Subbaram Shetty (Bangalore), Vidwan Gopala Krishna Sharma (Bangalore), Mrs. Soligara Madam (Chamarajanagar) Soldier- Subedar BK Kumaraswamy (Bangalore) Journalism-HR Srisha (Bangalore), GM Shirahatti (Gadag) Agriculture-Ganesh Thimmaiah(Kodagu), Chandrasekhar Narayanapura(Chikkamagaluru) Science and Technology-K.Sivan, DR Baluragi Environment-Salumada Ninganna Civil Works Sector-Mallamma Vulaishadagali Administration-L.H.Manjunath, Madan Gopal Horanadu-Devidasa Shetty, Arvind Patil, Krishnamurthy Manja Overseas-Gulf Countries Rajkumar Medicine-Dr.H.S.Mohan, Dr.Basavanthappa Theater-Tippanna Helavar, Lalitabai Channadasar, Gurunath Hoogar, Prabhakar Joshi, Srishaila Huddar Sangeet-Narayana.M, Ananthacharya Balacharya, Anjinappa Satpadi , Ananta Kulkarni Folklore-Samadevappa Erappa Nadiger, Gudda Panara, Kamalamma Sulagithi, Savitri Pujar, Rachaiah Salimath,

A complex field
Subbarama Shetty (Bangalore),
Vidwan Gopal Krishna Sharma (Bangalore),
Mrs. Soligara Madam (Chamarajanagar)

Soldier
Subedar BK Kumaraswamy (Bangalore)

Journalism
H.R. Srisha (Bangalore),
GM Shirahatti (Gadag)

agriculture
Ganesh Thimmaiah (Kodagu),
Chandrasekhar Narayanpur (Chikkamagaluru)

Science and Technology
K. Sivan (Bangalore)
D.R.Baluragi (Raichur)

the environment
Salumada Ninganna (Ramanagar)

Civil Service Sector
Mallamma Flower Boat (Vijayanagar)

Administration
L.H. Manjunath (Shivamogga),
Madan Gopal (Bangalore)

Abroad
Devidas Shetty (Mumbai),
Arvind Patil (Overseas),
Krishnamurthy Manja (Telangana)

Abroad
Rajkumar of Gulf Country (Gulf Nation)

Medical
Dr. H. S. Mohan (Shivamogga)
Dr. Basavanthappa (Davanagere)

Social service
Ravishetti (South Kannada)
Kariappa (Bangalore Rural)
MS Cory Shetter (Haveri)
D. Madegowda (Mysore)
Balbir Singh (Bidar)

the broadcasting industry
BV Naidu (Bangalore)
Jayaram Banan (Udupi)
Srinivas (Kolar)

theater
Tippanna Helavar (Yadagiri)
Lalitabai Channadasar (Vijaypur)
Gurunath Hoogar (Kalaburgi)
Prabhakar Joshi (Udupi)
Srishaila Huddar (Haveri)

Music
Narayan.M (South Kannada)
Anantacharya Balacharya (Dharwad)
Anjinappa Satpadi (Chikkaballapur)
Ananta Kulkarni (Bagalakot)

folklore
Samadevappa Erappa Nadiger (Northern Kannada)
Gudda Panara-Divine Dancer (Udupi)
Kamalamma Midwife (Raichur)
Savitri Pujar (Dharwad)
Rachaiah Salimath (Balakote),
Mahadeshwar Gowda Lingadahalli, Veeragase (Haveri)

Sculpture
Parushuram Pawar (Bagalakot),
Hanumanthappa Balappa Hukkeri (Belagavi)

painting
Sannarangappa Chitrakar-Kinna’s Art (Koppal)

movie
Duttanna (Chitradurga), Avinash (Bangalore)

Television
Bittersweet Moon (Bangalore)

Yakshagana
MA Naik (Udupi)
Subrahmanya Dhareshwar (Uttar Kannada)
Sarapadi Ashok Shetty (South Kannada)

open
Advaiah Cha Hiremath-Doddata (Dharwad)
Shankarappa Mallappa Horpet (Koppal)
H. Pandurangappa (Bellary)

Literature
Shankar Chachadi (Belagavi)
Krishna Gowda (Mysore)
Ashoka Babu Nilagarh (Belgavi)
A. Ra Mitra (Hassan)
Ramakrishna Marathe (Kalaburgi)

Education-
Koti Rangappa (Tumkur)
MG Nagaraj – Researcher (Bangalore)

Sports
Dattatreya Govinda Kulkarni (Dharwad)
Raghavendra Annekar (Belagavi)

Judiciary
Venkatachalapathy (Bangalore)
Nanjundereddy (Bangalore)

dance
Kamalakshacharya (South Kannada)

Amrita Mahotsava Rajyotsava Award of Independence-2022

Ramakrishna Ashram (Mysore)
Lingayat Progressive Organization (Gadag)
Agadi Tota (Haveri)
Thalassemia and Haemophilia Society (Bagalakote)
Amrita Shishu Niwas (Bangalore)
Sumana Foundation (Bangalore)
Yuva Vahini Organization (South Kannada)
Nele Foundation-Orphan Rehabilitation Center (Bangalore)
Nammane Summane – Refugee Ashram (Mangalmukhi Institute (Bangalore)
Uma Maheshwari Backward Classes Development Trust (MANDYA)

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Bengaluru couple’s dream of creating food forest blooming as ‘Vrukshavanam’

The vision to behold nature in all pristineness, an inclination to find an organic way of life and diet, and a call to connect with trees! This beautiful potpourri of thoughts conceptualised into ‘Vrukshavanam’, a lush food forest lovingly nurtured by a Bengaluru couple.

Pushpa Kallianpur, who envisioned Vrukshavanam, was always passionate about all things natural. The 46-year-old dentist-turned-makeup artist was just 12 years old when the thought to produce and consume her own food dawned on her. In 2010, in what was nothing short of prophetic, she sketched a picture of a country house surrounded by greenery, little knowing that a decade later, this dream drawing would manifest into reality through able support from her husband, photographer Kishan Kallianpur.

“Vrukshavanam was our dream, which we embarked upon two-and-half years ago. The idea was to create an ecosystem of trees and plants, providing us with vegetables, fruits and flowers, eventually metamorphosing into a food forest,” Pushpa says.      

A food forest resembles a forest garden, where every plant or tree is food-giving, self-renewing, sustainable, requires low maintenance and implements a stable design system, mimicking and behaving like a forest. Once the required flora has been introduced, the land overtime adapts to natural changes on its own, with almost zero human intervention, even as it provides food. This whole idea stands on the concept of ‘permaculture’, which refers to the growth of agricultural ecosystems in a self-sufficient and sustainable way.    

Occupying a quarter-acre plot within a gated community at Kodikonda in Sri Sathya Sai district of Andhra Pradesh, Vrukshavanam today is home to at least 150 trees, including those that are fruit-bearing, medicinal and floral, apart from vegetable-yielding plants.    

Reminiscing her green journey, Pushpa mentions, “About six years ago, we set up a small kitchen garden on the terrace of our home in Rajajinagar, which met most of our food needs. Then I thought that we could replicate a similar design on a natural, larger scale. After careful research, I found what I was looking for was in permaculture, and I wanted to create a green patch which was pesticide-free, drawing all its nutrition from the earth. I also undertook a course in permaculture design, in furtherance of my vision.”

She adds, “We purchased the plot before the onset of Covid. The land was barren, but we didn’t introduce any soil from outside, applying inputs in the form of organic manure and homemade compost. Since it is topographically a grassland area, not much human interference had taken place. We gradually tended the soil over a three-month period, planting trees from the scratch. A few plants were transplanted from our terrace garden too. Today, other than rain, our land receives water through drip-irrigation.”

Vrukshavanam also symbolises a relevant shift towards leading a holistic life, promoting the right kind of food, besides how it is consumed. Adhering to permaculture guidelines, the forest works in sync with nature, producing pesticide-free, organic and nutrient-dense food.

“Nutrient-dense food coming from live soil is the need of the hour, and we intend to project Vrukshavanam as a model food forest by not only growing food over a small area, but also addressing basic needs like water, shelter, right cooking methods, energy and nutrition, well-aligned with nature,” she says, adding that with many birds visiting, there is frequent dispersal and germination of tree-bearing seeds.

This simple, yet painstaking approach, has got several people interested, and the couple had also organised a workshop in the past, involving a naturalist. “Our intention is to bring awareness through workshops related to these topics and also let people experience Vrukshavanam through visits and stays in the near future,” says 47-year-old Kishan.

Completing the overall natural appeal of the place, the couple has built a cottage — Shambhala Mane — for themselves within Vrukshavanam. “Shambhala Mane is alive with breathable mud walls, ample sunlight and fresh air, setting an example of how we need to be connected with nature,” concludes Kishan, highlighting that their dedicated natural selection is bearing fruit.

WHAT IS PERMACULTURE?
Permaculture was conceived by ecology experts Bill Mollinson and David Holmgren in Australia, in the 1970s. According to the Permaculture Research Institute, permaculture is the conscious design and maintenance of agriculturally productive ecosystems which have the diversity, stability and resilience of natural ecosystems. It is the harmonious integration of landscape and people — providing their food, energy, shelter, and other material and non-material needs in a sustainable way.

Veggie-fruit basket
A host of vegetables, flower- and fruit-bearing trees and plants call Vrukshavanam home. Some of these include avocado, custard apple, guava, starfruit, papaya, banana, orange, mango, apple, coconut, gooseberry, carrot, cabbage, hibiscus, champa, nagachampa, jasmine, and a lot of greens. A few medicinal plants include amaranth, simarouba, soursop, and soapnut. Most of the vegetation here automatically adapts to the changing seasons.

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Environmentalist Kame Gowda praised as ‘Water Warrior’ by PM Modi no more

Kame Gowda, an environmentalist, whose efforts to build 16 lakes were praised by Prime Minister Narendra Modi, passed away on Monday in Mandya district of Karnataka.

Also known as Kalmane Kame Gowda, 86-year-old Kame Gowda breathed his last at his residence in Dasanadioddi village.

PM Modi had called Kame Gowda a ‘Water Warrior’ and praised for his efforts to build 16 lakes in the region in his monthly radio programme ‘Man Ki Baat’ on June 28, 2020.

Gowda, a shepard, born to Venkata Gowda and Rajamma couple, did not go to school. However, his love and association towards his flock of sheep brought him closer to nature.

After PM Modi mentioned his name and lauded his achievement, he came into limelight. The Associated Press published a detailed article on him through which his efforts were recognised at the international level.

PM Modi had stated that Kame Gowda, who had built lakes on his own money for the sake of birds and animals is a model. Kame Gowda, came to know about the importance of water. He had taken up “Jal Kayak” (water preservation) with hard work. Due to his efforts the green cover in the region has improved, PM Modi then stated.

Kame Gowda had spent his life time savings to build water bodies. He had expressed that he wanted a house, job for his children and land for the development of lakes.

During the tenure of former CM B.S. Yediyurappa, the government had provided financial assistance. Presently, Health Minister Dr K. Sudhakar had taken care when Kame Gowda fell ill.

Talking about what made him build water bodies, Kame Gowda had said that he could not get drinking water in the Kundur hill region due to which he faced a lot of difficulty. He had to walk a long distance, asking for water from strangers’ houses. That made him think, what would the birds and animals be doing in the absence of water.

That inspired him to build lakes. People laughed at him and called him mad when they saw him digging dry lands. However, unaffected by all criticism, he continued his work.

Chief Minister Basavaraj Bommai paid his condolences to Kame Gowda and lauded his efforts.

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On the ground learning

Asia’s first RDPR University offers courses to empower students who can further empower rural India.

Mahatma Gandhi’s profound remark, “The soul of India lives in its villages”, resonates through every pulse of the nation even today. About 65 per cent of the Indian population continues to reside in rural areas, adhering to a lifestyle grounded in tradition. However, as India progresses into an era of modernisation on par with its developed global peers, the country’s villages are trying to catch up with the modern times, while preserving their ethos.

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Spearheading this process academically is a unique university in Karnataka, which imparts learnings in Gandhian thought, herbal medicine, rural lifestyle, addressing rural socio-economic problems, and traditional vocations, among others. The Karnataka State Rural Development and Panchayat Raj University (KSRDPU) is situated in Nagavi village of Gadag district.

Plan in action
Rural Development and Panchayat Raj are the two main pillars acting as catalysts to change the country’s rural scene for the best. Hence, a university aimed at heralding positive change in the rural areas of North Karnataka was envisioned.

The proposal to establish such a university was approved by both Houses of the Legislature in the Chief Minister’s Budget speech of 2013-14, following which a state government-constituted expert committee visited several academic institutions, such as Institute of Rural Management Anand; National Institute of Rural Development, Hyderabad; Gandhi Gram, Madurai; Indian Institute of Management, Ahmadabad; and Tata Institute of Social Sciences, Mumbai, to come up with an idea for the RDPR University. The committee’s vision through the proposed varsity was to create a committed, dedicated professional workforce to address various issues affecting rural development.

Accordingly, the university had its inception at Raita Bhavan near Bhishmakere in 2016, with academic activities beginning the following year. Later, a plan to establish a full-fledged RDPR University was mooted by the then RDPR Minister H K Patil, following which a new campus was inaugurated in 2018 by the then Chief Minister Siddaramaiah. This campus came up on 353 acres of land near Nagavi. The pleasant weather emanating from the Kappatagudda hillock nearby made this village ideal for learning, especially for the study of subjects surrounding rural and village topics.

Today, this varsity focuses on research, teaching and training in the realms of sustainable rural development through the institution of Panchayat Raj. Special courses include MA in Geoinformatics (Remote Sensing and GIS), MA in Public Administration, MA in Rural Development and Panchayat Raj/Cooperative Management, MBA in Rural Management and Agribusiness Management, MSW in Community Development, Rural Reconstruction and Community Health, M. Com in Entrepreneurship or Cooperative Management, Master of Public Health, and much more.

According to Prakash Merawade, a lecturer at KSRDPRU, “At the university, we teach traditional Ayurvedic herbal medicine and use of charkha for making cloth as well. Students are exposed to practical experiences of rural problems, by getting them to visit the villages of Gadag district.”

“There was a need for such an institution, which is guided by Gandhiji’s idea of Gram Swaraj. We have also built a replica of Sabarmati Ashram on campus so that students can study and imbibe Gandhian philosophy. Today, KSRDPRU works on four main aspects — education-based, research-based, training-based and area-based learning,” concludes KSRDPRU Vice-Chancellor Vishnukant Chatpalli.

The KSRDPR University claims to be the first-of-its-kind institution in Asia, whose sole purpose is to create thought leaders and professionals who will work among rural-folk, bridging the development divide with their urban brethren, thereby blending traditional with modern in a diverse India.    

LIFE AND TIMES 

The KSRDPRU campus hosts a replica of the Gandhi Smarak of Sabarmati Ashram in Gujarat, which has been created by the KSRDPRU itself, and is located 10 km away from Gadag town. The ashram is located in the lap of Kappatagudda. The structure has five rooms, comprising a meditation centre, library, Nayee Talim centre, Gandhi Kasturba Kutir, and a kitchen. There is also a big statue of Mahatma Gandhi in the veranda, which can accommodate 60 people for attending speeches on Gandhian principles. The rooms also have a collection of photographs from the life and times of the Mahatma, besides a replica charkha like the one in Gujarat’s ashram.

TRADITIONAL HUT FOR HERBAL MEDICINES

The university has also built a Parnakuti, a traditional hut to create awareness on Ayurveda. Students, traditional doctors and Ayurveda experts are brought here to share their knowledge on medicinal plants. Varsity staff grow Ayurvedic plants at Smritivana on campus. Parnakuti, which has been built using natural materials such as bamboo, eucalyptus wood and dry grass, encourages students to touch base with traditional healers, following practices like in the ancient times, when there used to be an Aushadha Vana, Rajvana and Panchavati Vana, where medicinal plants were cultivated.

MANOCHETANA COUNSELLING CENTRE

The university has started Manochetana, a free counselling centre for people who are under stress after the pandemic. Free counselling can be sought at the old building, in the old DC’s office building in Gadag town. This facility is open to farmers, health workers, students, and people from both rural and urban areas.

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International Coffee Day to be celebrated at Belur on Oct. 1

Karnataka Growers Federation, an umbrella organisation of coffee growers in the Malnad region, will celebrate International Coffee Day at Belur on October 1.  This time the event will be part of the Sharannavarathri Dasara programme being held at Belur since September 26.

In a press release on Thursday, KGF president H.T. Mohan Kumar and general secretary K.B. Krishnappa said the KGF and other coffee planters associations will jointly hold the programme at Government Junior College grounds in the town at 10 a.m. Excise Minister K. Gopalaiah, who is also Minister in charge of Hassan district, Union Minister of State for Agriculture and Farmers Welfare Shobha Karandlaje, BJP national general secretary C.T. Ravi and others will take part in the programme.

India has a prominent place among coffee-growing countries. Every year, coffee production contributes ₹8,000 crore of foreign exchange to the government. The KGF will take up a programme to promote coffee consumption in the country, the press release said.

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Bengaluru’s Indian Institute of Horticultural Research tops the list of 93 ICAR institutes in national ranking

Plant varieties and technologies developed by Institute located in Hessarghatta is contributing about ₹13,000 crore a year to country’s exchequer

Bengaluru has got one more feather in its cap with the Hesaraghatta-based Indian Institute of Horticultural Research (IIHR) being ranked top among institutions run by the Indian Council of Agricultural Research (ICAR).

The IIHR has topped the combined list of ranking for 2019-20 and 2020-21 that was released by the IIHR on Wednesday.

In all, 93 various institutes run by the ICAR in different parts of the country were considered for ranking.

The ranking is done on various parameters including the institute profile, performance, recognition and awards received by its faculty, research output and outcome, impact of research taken up by the institute, and vision and future readiness of the institute.

While each of these parameters were allotted certain marks, the institutes were judged for a maximum of 100 marks.

Vast research

IIHR conducts research on 54 major horticultural crops and has released 330 hybrids and other varieties in these crops ever since its inception in 1967.

The institute has also released 157 technologies that have played a major role in boosting horticultural productivity in the country. The estimated impact of eight of these selected hybrids/varieties and technologies to the national exchequer is around ₹13,000 crore annually.

The institute is also focusing on the promotion of entrepreneurship through horticultural technologies and at present there are three technology business incubators in operation at the institute to hand hold and promote horticultural entrepreneurship.

Seed portal

In a first-of-its-kind initiative in the country, the IIHR recently launched an online portal for the sales of the seeds of the varieties released by it.

Institute Director Debi Sharma said the recognition for ICHR had increased the responsibility of the institute. IIHR was keen on pursuing its cutting edge research in new areas, she said.

Meanwhile, the National Bureau of Agricultural Insect Resources and the National lnstitute of Veterinary Epidemiology and Disease lnformatics, which too are ICAR institutes located in Bengaluru, have got the 23rd and the 50th rank respectively.

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Kadaba: Young agriculturist invents ‘tree cycle’ to climb areca nut tree

Areca nut farmers in Dakshina Kannada district are facing labour problems in order to pluck the areca nut crop from the top of the tree.

As both works of spraying pesticide and harvesting the crop happens simultaneously, labour shortage is felt by the farmers.

Bhaskar, a young agriculturist of Charvaka in Kadaba taluk, has invented an equipment that helps him to climb the areca nut tree by himself. The equipment is very simple and can be used by men as well as women. It is handy for spraying the pesticide to the crop as well as harvesting it from the tree.

This tree cycle is made of iron rods. One can climb the tree by locking the equipment to the arecanut tree. This equipment can be used with both hands and legs.

Bhaskar gave up studies after fifth standard due to various reasons and took up agriculture. As he also owns areca nut farm, he is aware of labour shortage.

Usually the labourers prefer large scale farmers as they get more income and evade going to small farmers like Bhaskar. This results in loss of crop also for the small farmer as the pesticide is not sprayed on time.

Bhaskar began using this equipment three years ago, but did many modifications and now successfully using the same for spraying the pesticide and removing the crop from the tree.

Bhaskar has sold the equipment to many areca nut farmers at a cost of Rs 6,500 per piece. He trains the farmer at his farm itself before handing over the equipment.

Bhaskar said that the present equipment can be used to climb only areca nut and he will develop it so that it can be used for climbing coconut trees also.

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Krishi Mela in Dharwad from Saturday

University of Agricultural Sciences will host the four-day event

University of Agricultural Sciences (UAS) Dharwad will host a four-day Krishi Mela to showcase various developments in the farm sector and farm technologies in Dharwad from Saturday.

Acting Vice-Chancellor of UAS Dharwad R. Basavarajappa told presspersons in Dharwad on Wednesday that the Krishi Mela being organised with the theme, Agriculture Technologies for Doubling Farmers Income, will be formally inaugurated by Chief Minister Basavaraj Bommai on Sunday, at 11.30 a.m.

The Krishi Mela is being held after a gap of two years because of COVID-19 and related restrictions. Exhibition of agricultural inputs, farm machinery, organic farming, hi-tech horticulture, integrated farming system, Home Science, cottage industries, bakery products, medicinal and aromatic plants and animal husbandry will be organised, apart from consultation to farmers by farm scientists.

Prof. Basavarajappa said that to educate farmers on value-addition to crops for better returns, the university has invited resource persons from across the country. This apart, food processing units too have been invited to participate in the farm fair and the effort is to create a link between them and farmers, he said.

The Krishi Mela attracts lakhs of people from across North Karnataka and neighbouring States. This time, it will have 184 hi-tech stalls, 364 general stalls, 21 machinery stalls, 27 food stalls, 54 livestock display stalls and nine field stalls.

The Krishi Mela will have sessions and stalls on nutri cereals – production, value addition and marketing, bio-fertilizers and bio-pesticides, integrated crop, nutrient, pest and disease management, rabi crop technologies, rainwater harvesting and groundwater recharge, hi-tech horticulture, fruits and flowers show, nutri-garden, terrace garden and vertical garden, improved water management practice for higher yield and water conservation, conservation of resources through integrated watershed development, soil fertility and conservation of soil health, use of improved farm equipment and drone in agriculture, farmers innovations, dialogue with progressive farmers and farm women, farm advisory services by experts, animal husbandry, exhibition of breeds and fodder crops technologies, community science technologies for empowerment of women.

Prof. Basavarajappa said that seven progressive farmers and farm women each chosen from seven districts under the jurisdiction of UAS Dharwad will be honoured with the Shreshta Krishika and the Shreshta Krishika Mahile awards during the event.

This apart, the university has instituted an award in the name of poet Channaveera Kanavi and it will be conferred on those who have penned poems on farming, he said.

Director of Extension P.S. Hugar, Director of Research P.L. Patil and others were present.

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Coffee Board to launch four premium varieties under ‘India Coffee’ brand on Amazon

As international price volatility challenges prevail, the Coffee Board is strengthening the domestic appeal for pure coffee across the country

Coffee Board of India, a body that represents coffee growers and coffee industry in the country, has decided to expand its reach by launching four premium coffees under the ‘India Coffee’ brand as well as two affordable coffees under the ‘Coffees of India’ brand on Amazon, said K.G. Jagadeesha, IAS, CEO & Secretary, Coffee Board on Monday.

“Now, we are expanding our reach by launching four premium coffees such as Coorg Arabica Coffee (GI), Chikmagalur Arabica Coffee (GI), 100% Arabica coffee and a blend of Arabica and Robusta under ‘India Coffee’ brand,’‘ he said.

The launch would also include affordable coffees such as 100% Arabica and a blend of Arabica and Robusta under the ‘Coffees of India’ brand, he said.

“Coffee Board’s collaboration with Amazon is expected to boost domestic coffee consumption. Our coffees are sourced from the best coffee estates to suit the taste of millions of coffee connoisseurs across the country,” Dr. Jagadeesha added.

As international price volatility challenges prevail, the Coffee Board was in the process of strengthening the domestic appeal for pure coffee across the country, Coffee Board CEO further stated.

Sourced from Karnataka

Coffee consumption in the country is on the rise. Through this association, a premium range of coffees will be available on Amazon.in, that are sourced from the coffee-producing regions of the country in Karnataka, as per Amazon.

“This is in line with our endeavour to offer flavours of Indian coffee at value offers to our customers,’‘ said Nishant Raman, Director – IN Consumables, Amazon India, in a statement.

The country’s coffee exports stood at a rise of 90% in April-June 2022 over the same period in FY 2013-14. As the seventh largest coffee producer in the world, India exports 70% of its coffee overseas. Acclaimed as a region known for the origin of high-quality coffee, India has created a niche for itself with seven GI-registered coffees that are offered globally, according to Coffee Board.

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