Koraga Poojary Kodithale, a farmer from Kody Kanyana here has given rise to a newfound alacrity in the field of watermelon cultivation. He has introduced the concept, ‘farm to customer’ for which the customer response has been very good.https://imasdk.googleapis.com/js/core/bridge3.508.0_en.html#goog_789864340
Koraga Poojary has been a successful watermelon cultivator. In this season, he has cultivated an improved species of watermelon, ‘platinum’. Because of the handiwork of the middlemen, the farmers are not getting good prices for their products. At the same time, the customers too do not get products at reasonable prices. Koraga Poojary, who thought over this situation, decided to skip the middlemen and directly sell the watermelons to the customers under the concept, ‘farm to customer’.
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